ssa Rae is expanding into the world of natural hair care. The Insecure creator and star became the co-owner and face of Sienna Natural, a vegan product line for textured hair.
Rae partnered with Sienna Naturals CEO Hannah Diop to rebrand the company. “I think hair has always been part of my identity,” Rae told Allure. “[Even my] debut was a big chop that I did for Awkward Black Girl.”
Rae’s interest in the natural haircare industry was peaked after watching Diop’s “journey,” in products creation. “I’d been watching Hannah's journey for a while, seeing her developing these products. I got interested in the natural, organic side of hair care. I felt like this was a great opportunity to partner up — not to mention obviously loving what the products did for my own hair.”
Sienna Naturals products are made from “lightweight natural ingredients free from synthetics, harsh chemicals” and “heavy oils.”
The product line includes a Salon in a Box collection for $75, H.A.P.I. Shampoo ($18), Dew Magic leave-in conditioner, and Plant Power deep treatment ($22). Shoppers can visit the Sienna Naturals website to get on the waitlist for product restocks and updates.